Be You! Counting down (and where to find our beer tomorrow)
Seven months ago, when we first sat down with our design partners O Street and co-owner, Neil Wallace, scribbled ‘Be You!’ on the corner of his notebook, I don’t think we knew where this process would take us, how long it would take, nor where we were going to be at the end of it.
It’s been a long seven months that has seen us explore numerous design concepts, dissect different directions we could take our brand and even ask ourselves big questions about who we are as a brewery. That’s why this blog series is entitled ‘Be You!’ – it’s been something that we’ve come back to time and time again when faced with difficult decisions – which options is more true to us and who we are.
I honestly believe that even though it’s a departure from where we are now, the new look is true to who we are – it reflects our proudly rustic, rural provenance with our growing role as a progressive, modern, brewery. I sincerely hope you agree, when you get to see it tomorrow.
If you’re keen to see it in person, we’ve put together a list of the bars that will have our beer on tap tomorrow – check it out here:
See you tomorrow!